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发表日期：2005-11-21 16:41:00 出处：Baiyan Information  作者：Baiyan Information  编辑：baiyan 

报告字数：90000字	报告页数：120页	报告图表数：105个
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Report Details

Published time: July 2005
Pages: 120
Charts: 105

Price:
USD $1700 (PDF by E-mail (Corporate License)
USD $1600 (Hard Copy)

 

 

Table of Contents

 

I. Definition and Investment Value of Underwear Industry

(I) Definition and classification

(II) Basic Characteristics & Investment Value of Underwear Industry

1. Basic Characteristics

2. Investment Value

II. Status of structure of China’s Underwear Industry in 2004

(I) Status of China’s Underwear Industry

(II) Features of China’s Underwear Industry

(III) Underwear Manufacturers Region Distribution

(IV)  Performance of Underwear Manufacturers

(V)               Problems in Domestic Underwear Industry

III. China’s Underwear Market

(I) Underwear Market Size in 2004

1. Production

2. Sale

3. Manufacturers

(II) Underwear Sales in Large Department Stores in 2004

1.      Domestic Underwear Brands outdo the foreign brands

2.      Thermal Underwear Market is in excessive competition

3.      Men’s Underwear see bright future

(III)         Underwear Sale in Large Department Stores in the first half of 2005

1.      New pattern takes shape in Thermal Underwear Market

2.      Expensive Bra sells well

IV. Segmentation of Underwear Market

(I) Knitting Underwear Market

1. Overview of Knitting Underwear Market in 2004

2. Sale of Knitting Underwear in Large Department Stores from the year 2002 to 2004

3. Leading Underwear Brands and Their Market Share

(II) Thermal Underwear Market

1. Overview of Thermal Underwear Market

2. Status of Thermal Underwear from the year 2004 to 2005

3. Leading Thermal Underwear Brands and Their Market Share

4. Analysis on Thermal Underwear Marketing

  (III) Women’s Bra

1. Overview of Women’s Bra Market

2. Status of Women’s Bra from the year 2004 to 2005

3. Leading Women’s Bra Brands and Their Market Share

 (IV) Men’s Underwear

1. Overview of Men’s Underwear Market

2. Consumption of Men’s Underwear

3. Men’s Underwear See bright future

4. Market Research on Beijing’s Men’s Underwear Market

(V) Children’s Underwear

1. Overview of Children’s Underwear Market

2. Features of Children’s Underwear Market

V. Key Underwear Production Clusters

(I) Yanbu, Guangdong

1. Overview of Yanbu Underwear Industry

2. Five Advantages of Yanbu Underwear Industry

3. Comparison of Yanbu Underwear Brands and International Brands

(II) Yiwu, Zhejiang

  (III) Wenzhou, Zhejiang

1. Overview of Wenzhou Underwear Industry

2. Suggestions for Wenzhou Underwear Industry

  (IV) Gongming, Guangdong

 (V) Children’s Underwear

1. Overview of Children’s Underwear Market

2. Features of Children’s Underwear Market

VI. Underwear Consumers

(I) Underwear Consumer Segmentation

(II) Underwear Consumer Behavior

1.      Influential Factors for Consumer Behavior

2.      Consumer Behavior Analysis

  (III) Underwear Consumption Psychology

     1. Consumption Psychology Analysis

     2. Middle Aged Women’s Consumer Behavior and Marketing Strategies

     3. Youth Consumer Behavior and Marketing Strategies

  (IV) Underwear Consumer Preferences

     1. Male Consumer Preferences

     2. Female Consumer Preferences

     3. Market Research on Underwear Consumption in China’s Four Large Cities

(V) Consumer’s Income Analysis

(VI) Market Research Cases

   1. Changsha

   2. Shanghai

(VII) Underwear Consumption Highlights

  VII. Underwear Market Demand

  (I) Underwear Consumer Segmentation

     1. Urban Underwear Market Demand

     2. Rural Underwear Market Demand

(II) Future Underwear Demand

1. Function-oriented

2. Comfort-oriented

3. Innerwear as outwear

4. User-friendly

5. Individuation

  VIII. Underwear Retail Channel in China

     (I) Underwear Retail Channel in China

1. Traditional Retail Channel

2. New Emerging Retail Channel

(II) Foreign Underwear Retail Channel

   Ⅸ. Competition Situation in China’s Underwear Market

(I) Competition Situation in China’s Underwear Market

   1. Regional Competition Situation: Beijing, Guangdong, Shanghai at a balance

   2. Product Competition Situation

   3. Women’s Bra Market Competition

   4. Thermal Underwear Market Competition

(II) Future Competition Trend

1. Brand and Internet Competition

        2. Underwear Segmentation Market see new changes

        3. Individuation Brand See good Performance

        4. New Competition Pattern will take shape in Underwear Market

 Ⅹ  Analysis on the Leading International Underwear Brands.

(I) Triumph

(II) Odifen

(III) Wacocal

 Ⅺ. Analysis on the Leading Domestic Underwear Brands

(I) Sanqiang

(II) AB

(III) Aimer

(IV) Maniform

(V) Sunflower

(VI) Jealousy

(VII) Embry Form

(Ⅷ) Maoren

Ⅻ Forecast on the Underwear Market

(I)New Technology Applied in Underwear Industry and Development Trend of Underwear Product

 (II) Development Trend of Underwear Fabrics

(III) Development Trend of Underwear Segmentation Market

 VIII. Recommendations

Note:

Analysis results of Leading Underwear Enterprises will be showed in the following form:

Company Name	Triumph	Maniform	Sanqiang	AB	Aimer	sunflower	Jealousy	Embry Form
Location of Company
Company Structure
Time of Establishing
Product
Main Brands
Market Share
Retail Network
Turnover
Employees
Main Partner
Assessment of Leading Enterprises' Competitiveness
Future Strategies