Based on comprehensive investigation, the report summarizes the development of the global and Chinese home appliances market in 2004. Through detailed and timely information, it describes the overall size of China's home appliances market and reveals its structure, as well as the characteristics of the supply and demand relationship. It examines the competition amongst leading suppliers in different market segments, while presenting an assessment of the competitiveness of the leading and growing marketers, respectively.
The report especially points out the following: In 2004, China's home appliances market continued its growth momentum in all segments. The black and white home appliances market grew steadily, while the small home appliances market maintained rapid growth. High end products are doing well. Digital, energy-saving and health-enhancing home appliances had a big year. However, intense competition led to a rapid drop in prices and profits.
Based on an in-depth analysis of China's home appliances market including positive and negative characteristics for 2005 to 2009, the report presents a quantitative forecast. Finally, it provides key market development strategies and recommendations for leading and growing suppliers, respectively.
Table of Contents
I. Overview of Development of the Global Home Appliances Market in 2004
A. Development Situation
1. Market Size
2. Emerging markets (high-growth regions and products)
B. Basic Characteristics
1. Characteristic 1
2. Characteristic 2
3. Characteristic 3
C. Overview of Market Growth in Major Countries and Regions
1. U.S.
2. Japan
3. Europe
II. Size of China's Home Appliances Market in 2004
A. Total Market Size
B. Size of the White Home Appliances Market
C. Size of the Home Audio-Video Appliances Market
D. Size of the Small Home Appliances Market
E. Overview of Market Growth in Key Regions
1. North China
2. East China
3. South China
III. Structure and Characteristics of China's White Home Appliances Market in 2004
A. Product Structure
B. Brand Structure
C. Regional Structure
D. Channel Structure
E. Basic Market Characteristics
1. Characteristic 1
2. Characteristic 2
3. Characteristic 3
4. Characteristic 4
IV. Structure and Characteristics of China's Home Audio-Video Appliances Market in 2004
A. Product Structure
B. Brand Structure
C. Regional Structure
D. Channel Structure
E. Basic Market Characteristics
1. Characteristic 1
2. Characteristic 2
3. Characteristic 3
4. Characteristic 4
V. Structure and Characteristics of China's Small Home Appliances Market in 2004
A. Product Structure
B. Brand Structure
C. Regional Structure
D. Channel Structure
E. Basic Market Characteristics
1. Characteristic 1
2. Characteristic 2
3. Characteristic 3
4. Characteristic 4
5. Characteristic 5
6. Characteristic 6
VI. Analysis of Supply and Demand in China's Home Appliances Market in 2004
A. Demand Analysis
1. Product Demand
2. Channel demand
3. Promotional Demand
B. Supply Analysis
1. Product Supply
2. Channel Supply
3. Promotional Supply
VII. Competitive Conditions in China's Home Appliances Market in 2004 and Competitive Assessment of Suppliers
A. Analysis of Competitive Market Conditions
B. Competitive Assessment of Leading Vendors
1. Product Competition
2. Price Competition
3. Channel Competition
4. Promotional Competition
5. Service Competition
6. Brand Competition
C. Competitive Assessment of Emerging Vendors
1. Market Opportunities and Risks
2. Distribution of Emerging Vendors' Markets
3. Competitive Assessment of Emerging Vendors
a. Product Competition
b. Price Competition
c. Channel Competition
d. Promotion Competition
e. Service Competition
f. Brand Competition
VIII. Factors Affecting the Development of China's Home Appliances Market, 2005-2009
A. Positive Factors
1. Economic Growth
2. New Consumption Demand
3. Purchasing Power
4. Population and Urbanization
5. Emerging Markets
B. Negative Factors
1. Technology Development
2. Competition amongst Standards
3. Competition and Profitability
IX. Trend Analysis of China's Home Appliances Market, 2005-2009
A. Product Development Trends
B. Channel Development Trends
C. User Demand Trends
D. Services Development Trends
E. Regional Market Trends
X. Forecast of China's Home Appliances Market, 2005-2009
A. Market Size Forecast
B. Market Structure Forecast
1. Regional Market Structures
2. Channel Structures
XI. Recommendations
A. Strategy Recommendations for Leading Suppliers
1. Product Strategy
2. Pricing Strategy
3. Channel Strategy
4. Promotional Strategy
5. Service Strategy
6. Brand Strategy
B. Strategy Recommendations for Emerging Suppliers
1. Product Strategy
2. Pricing Strategy
3. Channel Strategy
4. Promotional Strategy
5. Service Strategy
6. Brand Strategy
Published: Apr 2005
Format: Hardcopy and Adobe PDF
Price: US$ 2,300