2004-2005 Annual Report Toy Market of children of china

 
    The report sums up the development of the global and Chinese children's toy markets in 2004. Through accurate data and full elaboration, it presents the structure of China's children's toy market and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players' competitiveness.
    The report especially points out the following: China's children's toy market took shape in 2004; the consumers' and suppliers' markets have started to emerge, with huge potential business opportunities. Application of high technology and intelligence technology, humanistic features and brand building are new development directions of the children's toy industry in China. Increasing product offerings and improving product quality is Chinese toy makers' strategy. They keep introducing innovative marketing methods and expanding the market. Meanwhile, distribution channels will diversify, offering more services, including value-added services. Environmental protection and healthy new concepts will become development trend in the future.

    After analyzing major factors affecting the development of China's children's toy market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent development strategy and recommendations for leading enterprises and growing enterprises respectively.


Table of Contents

I. Overview of the Global Children's Toy Market in 2004
(I) Development Status
(II) Basic Characteristics
(III) Overview of Development in Major Countries and Regions
II. Size and Structure of China's Children's Toy Market in 2004
(I) Market Size
    1. Total Size
    2. Growth Rate
(II) Market Structure
    1. Product Structure
    2. Brand Structure

III. Supply and Demand in China's Children's Toy Market in 2004
(I) Demand Analysis
(II) Supply Analysis
(III) Market Features

IV. Competition Situation in China's Children's Toy Market in 2004 & Assessment of Leading Players' Competitiveness
(I) Competition Situation
(II) Assessment of Leading Players' Competitiveness

V. Factors Affecting the Development of China's Children's Toy Market from 2005 to 2009
(I) Favorable Factors
(II) Unfavorable Factors

VI. Development Trend of China's Children's Toy Market from 2005 to 2009
(I) Products
(II) Price
(III) Channels
(IV) User Demand
(V) Services

VII. Forecast of China's Children's Toy Market from 2005 to 2009
(I) Forecast of Market Size
(II) Forecast of Growth

VIII. Recommendations
(I) Product Strategy
(II) Pricing Strategy
(III) Channel Strategy
(IV) Service Strategy

Published:  Apr 2005
Format:  Hardcopy and Adobe PDF
Price:  US$ 1,800