The report firstly sums up the development of the global and Chinese shampoos and hair care products markets in 2004. Through detailed data and full elaboration, it reveals from various angles the structure of China''s shampoos and hair care products market, the features of the supply and demand relationship and the pattern of competition between leading vendors in the different market segments. Meanwhile, it also makes a comprehensive evaluation of the market competitiveness of leading vendors.
The report especially points out the following: In 2004, growth of China''s shampoos products market slowed down, while the hair care market saw a big rise. Market competition was still intense. Multinational companies'' well-known products were in a dominant position in the market. The pattern of the middle- and high-end market was basically stable. But there were a lot of opportunities in the low- and middle-end market. Domestic vendors should take up the low- and middle-end market and adopt new market strategies to cope with the new trend of demand in China''s low-end market.
Based on an in-depth analysis of major factors affecting development of China''s shampoos and hair care products market 2005-2009, the report makes combined qualitative and quantitative forecast of the market development trend. Meanwhile, it also provides pertinent market development strategies and recommendations for leading vendors and growth vendors respectively.
Table of Contents
I. Overview of Development of the Global Shampoos and Hair Care Products Market in 2004
(I) Development Status
1. Total Size
2. Market Structure
3. Market Competition
4. User Situation
(II) Basic Characteristics
(III) Overview of Development in Major Countries and Regions
II. Size and Structure of China's Shampoos and Hair Care Products Market in 2004
(I) Overall Market Status
(II) Product Segment Structure
(III) Market Structure
III. Analysis of Supply and Demand in China's Shampoos and Hair Care Products Market in 2004
(I) Market Supply and Demand Structure
(II) Demand Analysis
(III) Supply Analysis
IV. Competition Situation in China's Shampoos and Hair Care Products Market in 2004 and Assessment of Vendors'' Market Competitiveness
(I) Analysis of Market Competition Situation
(II) Assessment of Leading Vendors' Market Competitiveness
1. Market Opportunities and Risks
2. Distribution of Leading Vendors' Markets
3. Assessment of Leading Vendors' Market Competitiveness
(III) Assessment of Growing Vendors' Market Competitiveness
1. Market Opportunities and Risks
2. Distribution of Growing Vendors' Markets
3. Assessment of Growing Vendors'Market Competitiveness
V. Factors Affecting Development of China's Shampoos and Hair Care Products Market, 2005-2009
(I) Favorable Factors
1. Market Demand
2. Policy Changes
3. Product Technology
4. Industry Maturity
5. Level of Consumption
6. Emerging Markets
(II) Unfavorable Factors
1. Market Saturation
2. Policy Changes
3. Product Technology
4. Industry Maturity
5. Level of Consumption
6. Substituting Products
VI. Analysis of Trend of China's Shampoos and Hair Care Products Market, 2005-2009
(I) Product Development Trend
(II) Price Trend
(III) Channel Development Trend
(IV) Services Development Trend
(V) User Demand Trend
VII. Forecast for Development of China's Shampoos and Hair Care Products Market, 2005-2009
(I) Forecast for Market Size
(II) Forecast for Market Structure
VIII. Recommendations
(I) Product Strategy
(II) Pricing Strategy
(III) Channel Strategy
(IV) Promotional Strategy
(V) Services Strategy
(VII) Brand Strategy