2005 Annual Report on Detergent Market of China

    The report sums up the development of the global and Chinese detergent markets in 2004. Through accurate data and full elaboration, it describes the structure of China''s detergent market and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading enterprises'' competitiveness.
    The report especially points out the following: In 2004, China''s detergent market expanded quickly. Major detergent products are synthetic detergent and soap. Synthetic detergent mainly refers to detergent powder. At present, detergent products in China lag considerably behind those in developed countries in both technology application and product structure. People''s living standard is improving, and the rural market is far from saturated. All these leave great development space for the detergent industry. China''s detergent market is in the stage of competitive monopoly. Products are highly segmented in the respects of function and form. There is no obvious difference between numerous detergent brands'' market shares, and profit has reduced in the industry. The industry is in the late maturity period. With the development of science and technology, the replacement of chemical technology by biotechnology becomes the new feature of technology upgrade of the detergent products. The new round of technological changes brings opportunities for domestic detergent producers.

    After analyzing major factors affecting the development of China''s detergent market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides development strategy and recommendations for leading enterprises and growing enterprises respectively.


Table of Contents

I. Overview of the Global Detergent Market in 2004
(I) Development Status
(II) Basic Characteristics
(III) Overview of Development in Major Countries and Regions
II. Size and Structure of China''s Detergent Market in 2004
(I) Market Size
(II) Market Structure

III. Supply and Demand in China''s Detergent Market in 2004
(I) Demand Analysis
(II) Supply Analysis
(III) Analysis of Market Features

IV. Competition Situation in China''s Detergent Market in 2004 & Assessment of Leading Enterprises'' Competitiveness
(I) Competition Situation
(II) Assessment of Leading Enterprises'' Competitiveness

V. Factors Affecting the Development of China''s Detergent Market from 2005 to 2009
(I) Favorable Factors
(II) Unfavorable Factors

VI. Development Trend of China''s Detergent Market from 2005 to 2009
(I) Development Trend of Products
(II) Development Trend of Channels
(III) Development Trend of Price
(IV) Development Trend of User Demand

VII. Forecast of China''s Detergent Market from 2005 to 2009
(I) Forecast of Market Size
(II) Forecast of Market Structure

VIII. Recommendations
(I) Development Strategy and Means of Competition
(II) Production Technology and Product Development


Published:  Apr 2005
Format:  Hardcopy and Adobe PDF
Price:  US$ 1,800