The report sums up the development of the global and Chinese food wholesale and retail markets in 2004. Through accurate data and full elaboration, it presents the structure of China''s food wholesale & retail and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players'' competitiveness.
The report especially points out the following: In 2004, China''s food wholesale and retail continued to maintain a fast growth momentum, offering huge potentials. On one hand, the vast market in western and central China, cities of the 2nd and 3rd tiers and wealthy towns and the rural market are still to be developed. On the other hand, new business forms - supermarket, speciality shop, convenience store and shopping center still have a big room for growth. Currently, eastern and costal regions in China like Shanghai, Beijing, Guangzhou, Shenzhen and Jiangsu have the most developed food wholesale and retail industry in China, while the western regions have the least developed industry. Meanwhile, China''s food wholesale & retail market is still characterized by low degree of concentration. Most enterprises are small in size. On the other hand, the year 2004 was the last year of the policy protection period for domestic retail enterprises. International retail giants like WAL-Mart, Carrefour and METRO entered the Chinese market and sped up efforts to get market shares. Meanwhile, the fast growth of the domestic food wholesale and retail market and the rapid development of nationwide bellwether enterprises, regional enterprises and local enterprises intensified competition in the industry.
After analyzing major factors affecting the development of China''s food wholesale and retail market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent development strategy and recommendations for the government, enterprises and investors respectively.
Table of Contents
I. Overview of the Global Food Wholesale & Retail Market in 2004
(I) Development Status
(II) Basic Characteristics
(III) Overview of Major Countries & Regions
II. Size and Structure of China''s Food Wholesale & Retail Market in 2004
(I) Market Size
1. Total Size
2. Growth Rate
(II) Market Structure
1. Product Structure
2. Brand Structure
III. Supply and Demand in China''s Food Wholesale & Retail Market in 2004
(I) Demand Analysis
(II) Supply Analysis
(III) Analysis of Market Characteristics
IV. Competition Situation in China''s Food Wholesale & Retail Market in 2004 & Assessment of Leading Players'' Competitiveness
(I) Analysis of Competition Situation
(II) Assessment of Leading Players'' Competitiveness
V. Factors Affecting the Development of China''s Food Wholesale & Retail Market from 2005 to 2009
(I) Favorable Factors
(II) Unfavorable Factors
VI. Development Trend of China''s Food Wholesale & Retail Market from 2005 to 2009
(I) Product Trend
(II) Price Trend
(III) Channel Trend
(IV) Services Trend
(V) Trend of User Demand
VII. Forecast of China''s Food Wholesale & Retail Market from 2005 to 2009
(I) Forecast of Market Size
(II) Forecast of Market Growth
VIII. Recommendations
(I) Product Strategy
(II) Pricing Strategy
(III) Channel Strategy
(IV) Service Strategy
Published: Apr 2005
Format: Hardcopy and Adobe PDF
Price: US$ 2,000