Report on Beverage Wholesale & Retail Market of china,2005

    The report sums up the development of the global and Chinese beverage wholesale & retail markets in 2004. Through detailed data and full elaboration, it reveals from various angles the structure and competition pattern of China's beverage wholesale & retail market. Meanwhile, it makes a comprehensive evaluation of the operational strategies and competitiveness and of leading vendors.
    The report especially points out the following: Bottled water is now the largest product variety in the drink market. Other drink products also see their output and sales rise rapidly. Among them, tea drinks grow the fastest. China's drink market is more concentrated towards leading brands and there is a high degree of market concentration for all product varieties. Competition thresholds in the industry are rising. Local brand are in intense competition with nationwide brands. Major foreign brands have also staged offensives at the Chinese market. Competition in the drink market will change form local and incomplete competition among domestic vendors to global and all-round competition.

    Based on an in-depth analysis of major factors affecting the development of China's beverage wholesale & retail market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent market development recommendations for leading vendors and growing vendors respectively.


Table of Contents

I. Overview of Development of the Global Beverage Wholesale & Retail Market in 2004
(I) Development Status
(II) Basic Characteristics
(III) Overview of Development in Major Countries and Regions
    1. U.S.
    2. Japan
    3. Europe
    4. Asia/Pacific (excluding Japan)
II. Size and Structure of China's Beverage Wholesale & Retail Market in 2004
(I) Market Size
    1. Total Size
    2. Growth Rate
(II) Market Structure
    1. Product Structure
    2. Brand Structure

III. Analysis of Supply and Demand in China's Beverage Wholesale & Retail Market in 2004
(I) Demand Analysis
(II) Supply Analysis
(III) Analysis of Market Characteristics

IV. Competition Situation in China's Beverage Wholesale & Retail Market in 2004 and Assessment of Leading Vendors' Market Competitiveness
(I) Analysis of Competition Situation
(II) Assessment of Leading Vendors' Competitiveness

V. Factors Affecting Development of China's Beverage Wholesale & Retail Market, 2005-2009
(I) Favorable Factors
(II) Unfavorable Factors

VI. Analysis of Trend of China's Beverage Wholesale & Retail Market, 2005-2009
(I) Product Trend
(II) Price Trend
(III) Channel Trend
(IV) Trend of User Demand

VII. Forecast for Development of China's Beverage Wholesale & Retail Market, 2005-2009
(I) Forecast for Market Size
(II) Forecast for Market Structure

VIII. Recommendations
(I) Product Strategy
(II) Pricing Strategy
(III) Channel Strategy
(IV) Services Strategy

Published:  Apr 2005
Format:  Hardcopy and Adobe PDF
Price:  US$2,000