The first part : The profession
The first chapter : The present condition of Chinese beer and analyzes with development
Section Ⅰ: The present condition and analyzes with development
A, The development of Chinese beer
B, The analyzes with present condition
(a), The present condition
(b), The economic indicators in 2004-2005
(c), The analysis of main companies and yield district in 2004-2005
C, The analysis of profession characteristic
(a), The analysis of capacity to earn profits
(b), The analysis of competition
D, The construction changes of profession
E, The main issue in profession
Section Ⅱ: The state of operation
A, The present condition
(a),The analysis of economic benefit
(b), The analysis of developing character
B, The analysis of operation
(a), The analysis of production in 2005
(b), The analysis of profession character in 2005
(c),The competition in 2005
(d), The five main changes of Chinese beer in 2005
C, The analysis of economic indicator
(a), The analysis of capacity to ear profit
(b), The analysis with liabilities and the criterion of profit payments and tax turnover
(c), The analysis of different kind of enterprise
The second chapter : The present condition of beer in the world
Section Ⅰ: The market analyzes in the world
A, The market in Europe
B, The market in Africa
C, The market in Asia
D，The market in North America and South America
E, The market in Pacific ocean
Section Ⅱ : The abroad brands in Chinese market
A, Anheuser-Busch cooperated with Tsingtao beer
B, The group SAB in South cooperated African with Huarun beer
C, Interbrew cooperated with Zhujiang beer
D, Interbrew bought the beer affairs of Kaikai
E, The profession of beer in England and Japan would ride down China’s
F, Scottish Newcastle had advance in Chian
G, The Blue Sword aligned with the fifth beer factory
H, The group SAB in South bought the Haerbin beer
The third chapter : The analysis with correlation industry
Section Ⅰ: The analysis with wine industry in China
A, The analysis with market of wine industry
(a), The changes in volume of output
(b), The character of development
B, The analysis with contributing factor in development
C, The advanced research of China wine industry
D, The analysis with developing trend of China wine industry
E, The roadblock in China wine industry
Section Ⅱ: The analysis with market to material of China wine industry
A, The analysis with relation between supply and demand of wheat germ
B, The condition in production and development of domestic barley
(a), The output of barley
(b), The condition of production unit
(c), The assortment
(d), The harvest and market in Europe and United States
(e), The cost comparison with the overseas’ and domestic’ barley
(f), The forecasting of raw material providing
C, The supplement of hop
(a), The development of local hop
(b), The production of the world hop
D, The reduction of international hop made the local beer hide crisis
E, It’s no longer the only choose that entrance the barley
The second part : The market
The forth chapter : The analysis with imports and exports of Chinese beer
Section Ⅰ: The analysis with development of imports and exports
Section Ⅱ: The regionalism analysis of Chinese wine industry imports and exports
A, The main region that Chinese wine industry imports
B, The main region that Chinese wine industry exports
Section Ⅲ: The analysis with main exports regions and enterprise
A, The province of Shandong
B, The province of Guangdong
C, Tsingtao beer
D, Yanjing beer
The fifth chapter: The analysis with regional market of China beer
Section Ⅰ: The analysis with markets in North China
A, The analysis with economic barometer in five provinces in North China
B, The analysis with markets in Beijing
(a), The analysis with production targets in Beijing
(b), The analysis with index to profit payment and tax turnover and sales transaction in Beijing
(c), The analysis with sign to assets and liabilities in Beijing
(d), The analysis with brand
(e),The analysis with consumer behavior and consumption custom
C, The analysis with market in Inner Mongolia
(a), The analysis with production targets in Inner Mongolia
(b), The analysis with index to profit payment and tax turnover and sales transaction in Inner Mongolia
(c), The analysis with sign to assets and liabilities in Inner Mongolia
(d), The analysis with region markets
Section Ⅱ: The analysis with markets in Northeast
A, The general situation of Northeast
B, The analysis with markets in Liaoning province
Section Ⅲ: The analysis with markets in East China
A, The general situation of markets in East China
B, The analysis with markets in Shanghai province
C，The analysis with markets in Anhui province
D, The analysis with markets in Shandong province
Section Ⅳ: The analysis with markets in Central-South of China
A, The analysis with markets in Central-South of China
B, The analysis with markets in Hubei province
C, The analysis with markets in Hunan province
D, The analysis with markets in Guangdong province
E, The analysis with markets in Shenzhen province
Section Ⅴ: The analysis with markets in Southwest China
A, The general situation of markets in Southwest China
B, The analysis with markets in Yunnan province
C, The analysis with markets in Sichuan and Chongqing
Section Ⅵ: The analysis with markets in Northwest Chian
A, The general situation of markets in Northwest China
B, The analysis with markets in Shanxi province
C, The analysis with markets in Qinghai province
The sixth chapter: The analysis with beer consumer in China
Section Ⅰ: The analysis with behavior of beer consumer
A, The process of beer consumer to cognition
B, The analysis with the consuming place of beer consumer
C, The analysis with contributing factor of beer consumer
Section Ⅱ: The analysis of consuming place in city
A, The character of consuming in city and the contributing factor of it
(a), The character of consuming
(b), The contributing factor
B, The analysis of consuming market in city
Section Ⅲ: The analysis with market in country
A, The analysis with markets in country
B, how to expand the village market
The third part: Competition
The seventh chapter: The analysis with competition of Chinese beer
Section Ⅰ: The analysis with competition form
A, The competition in price
(a), The benefit of price war
(b), The shortage of price war
(c), The analysis of pricing strategy
B, The competition in production
C, The competed in brands
(a), The analysis with condition of international and domestic brands
(b), The pricing strategy analysis in brands
D, The competition in ad.
(a), The position of advertisement
(b), The character and trend of development of ad.
Section Ⅱ: The character analysis with competition in China beer
A, It’s still in the growth stage of China wine industry
B, It’s a immense space for China beer advancing
C, The changes in competition
Section Ⅲ: The analysis with acquisition in China beer
A, The analysis with the present condition of acquisition
B, The analysis with successful factor of acquisition
C, The trend of acquisition
Section Ⅳ: The analysis with competition structure
A, The three groups of China beer
B, The second line brands speed up
C, The listed company increased the outstanding achievement
D, The quality and channel can affect the outstanding achievement
E, The changes of competition manoeuvre of international beer
F, The competition between regions become keen
G, Developing the correlated industry
The forth part: The business enterprise
The eighth chapter: The analysis with excellent enterprise
Section Ⅰ: The Tsingtao beer bloc
A, The fundamental state of company
B, The develop process
C, The introduction of Tsingtao’s productions
D, The analysis with turnover of the capital
(a), The analysis with the process for turnover of capital
(b), The analysis with the influence after acquisition
(c), The character of Tsingtao beer bloc after shacking up the organization
E, Summary experience of Tsingtao beer bloc development
(a), The strategy to explosion
(b), The success experience
(c), The advanced research
F, The analysis with brand develop
(a), The strategy of production
(b), The strategy of price
(c), The sales transaction channel
(d), The strategy of spread
(e),The problem
(f), The develop strategy
G, The analysis with the state of operation
H, The analysis with the experience and advance strategy
Section Ⅱ: The Yanjing beer bloc
A, The process of development
B, The analysis with turnover of the capital
(a), The condition of extension and absorption
(b), The analysis with strategy to bought
C, The strategy analysis with brand
(a), The strategy of brand
(b), The advantage and shortage
D, The analysis with the state of operation
E, The future plane in advance
Section Ⅲ: The Huarun beer bloc
A, The development process and condition
B, The analysis with technology
C, The analysis with turnover of the capital
(a), The process of acquisition
(b), The analysis with the reason of merge and development
D, The analysis with brand development
(a), The analysis with strategy in brand
(b), The transform of the strategy in brand
E, The analysis with the par excellent competition
Section Ⅳ: The Zhujiang River beer bloc
A, The development process
B, The analysis with turnover of the capital
C, The analysis with listed security
D, The analysis with the state of operation
E, The analysis with successful factor
(a), The analysis with marketing strategy
(b), The analysis with managerial system
(c), The strategy to boost productivity and reduce the cost
(d), The maneuvre to improve on technology
Section Ⅴ: The Harbin beer bloc
A, The development process
B, The analysis with listed security
C, The analysis with the state of operation
D, The analysis with the trend development
Section Ⅵ: The Chongqing beer bloc
A, The development process
B, The analysis with the state of operation
C, The analysis with listed security
D, The analysis with the trend development
Section Ⅶ: The Huiquan company limited by share in Fjian province
A, The development process
B, The analysis with the states of operation
C, The analysis with listed security
D, The aggregate analysis
E, The analysis with the trend development
The ninth chapter: The analysis with the trend development
The fifth part: The policy analysis
Section Ⅰ: The impact analysis for joining WTO
A, The environment to advancement
B, The obstacle to development
C, The adjustment in this changes
Section Ⅱ: The analysis with the trend of development
A, The anticipation of the market in 2005-2010
B, The integration of beer profession is speed up
C, The structure of business units is turning to stock-holding system
D, The unique profession form of China
E, In the over capacity condition, the efficiency is very important
F, The competition is very keen
G, The new technology would be applied and extended, the kinds of production will be various
H, Laid stress on the equipment and quality
The tenth chapter: The analysis with strategy of marketing
Section Ⅰ: The introductory analysis of marketing strategy
A, The price strategy
B, The return strategy
C, The promotion strategy
D, The earning strategy
E, The promulgation strategy
F, The development strategy
G, The service strategy
H, The information strategy
I, The analysis with marketing behavior and theoretics
Section Ⅱ: The analysis with channel for sale
A, The construction of sales transaction
B, The problem
C, The friction between manufacturer and distributor
D, The discussion with the agent of distributor and distribution
E, The holed distribution
Section Ⅲ: The analysis with marketing strategy in village
A, The production strategy
B, The advertisement strategy
C, The price strategy
D, The channel strategy
Section Ⅳ: The development of the medium and small-sized enterprises in marketing
A, The problem of the medium and small-size enterprise
B, The development of medium and small-size enterprise
C, The competition strategy of medium and small-size enterprise
D, The advance forum of medium and small-size enterprise
Section Ⅴ: Concrete analysis of concrete conditions
A, The analysis with the Suntory beer
(a), The production strategy
(b), The brand strategy
(c), The control of channel
B, The variant marketing of the Zero beer
(a), Catching sight of varies
(b), The strategy to blending variant
(c), The access scheme of one and eight
(d), The sales promotion
C, The advertisement strategy of Budweiser
D, The low cost marketing of Gold sun
The eleventh chapter: The capital proposals
Section Ⅰ: The production innovation
A, The analysis with reason
B, The present condition
The list of view
The output of China in some period
The changes of output in 1884-2004
The analysis table of the China beer’s economic cutoff
The Top 10 manufacturer in 2004 of Chinese wine industry
The analysis table about the output in some provinces in China
The analysis table about profit of some provinces in China in 2004
The analysis table about proceeds of sale in 1999-2004
The analysis table about changing of total profit in 1999-2004
The analysis table about profit margin in 1999-2004
The analysis table about marketing cost in 1999-2004
C, feasibility analysis
Section Ⅱ: The management
A, The present condition
B, The advance policy of management
Section Ⅲ: The development of technology
A, Using the technology of production experiences of other counties
B, The process of production with biochemical management
C, The research of enzyme preparation in process of production